Send me your website and pitch deck. In 5 business days you get 10 prioritized messaging fixes with ready-to-ship rewrites, a scored report, and a recorded video walkthrough.
Technical teams describe the product the way they built it: architecture, features, acronyms.
Buyers pay for an outcome: lower cost, less risk, a problem that goes away.
When your messaging speaks engineer, you see it:
You're too close to the product to hear it. I'm not.
Each one names the exact page or slide, explains what it costs you with buyers, and gives a before/after rewrite you can ship. Ranked by impact and effort.
Scored 1–5 on six dimensions: value prop clarity, buyer vs. tech language, differentiation, proof, ICP focus, and CTA/conversion path.
3–5 rewrites of your most important line, each from a different angle, with my recommendation.
What to change this week, and what needs a real positioning decision.
My reasoning, on screen, so your team can act without a meeting.
Check out securely with Stripe. You'll get an emailed receipt.
Complete the short intake form: website URL, pitch deck, target buyer, and anything you want me to focus on.
Report and video arrive within 5 business days of your completed intake.
Intro price for the first 5 clients, then $350. Plus applicable tax.
10 prioritized fixes with rewrites · Scorecard · Headline options · Quick wins vs. bigger bets · Recorded video walkthrough · Delivered in 5 business days
Get your teardown for $199 →Secure checkout via Stripe. Your receipt is emailed after purchase.
5 business days from your completed intake form.
Your website URL, your current pitch deck (PDF or link), who your target buyer is, and any positioning docs or one-pagers. The intake form walks you through it.
Secure checkout through Stripe. Applicable tax is calculated at checkout, and Stripe emails your receipt.
No. It's async, so there's nothing to schedule. If you want to work through the fixes live afterward, there's an optional 60-minute working session ($249) where we rewrite your homepage headline and key sections together.
No. You get specific rewrites for the lines that matter most. It's a diagnosis with prescriptions, not a copywriting project.
Yes. Your materials are used only for your teardown and never shared.
Full refund anytime before I start your review. Once your teardown is delivered, there are no refunds, but if anything is unclear I'll answer questions or revise it within 14 days.
Dominic Falcone, a technology consultant and GTM strategist in Nashville, TN. I help technical B2B companies explain what they built in terms buyers pay for.
10 prioritized fixes, a scored report, and a video walkthrough in 5 business days.
Get your teardown for $199 →$199 for the first 5 clients, then $350.